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Five steps to get the media exposure you deserve
How many times have you watched the news, listened to the radio or read the paper and thought, “I could have been the ‘mortgage expert’ they interviewed.” If your answer is “many times,” this article...
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Direct Mail Marketing Best Practices
Think for a moment about how you are spending time today versus two years ago—how much time is spent closing a loan? Where does that extra time come from? If you are like most loan originators (LOs),...
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Referral Fees: Agreement or Understanding
Question: There has been a lot of litigation and concerns involving referral fees. One of the areas of confusion relates to what is the so-called “agreement” or “understanding” involving a referral of...
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